campaign
Scope
Date
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Tech, Media & Telecom
Shortt gets 400 mn views in one year in SE Asian market
Shortt, a South Korean short form content company, announced on Wednesday that it has got a total of 400 million views of its campaigns for South Ko...
Feb 14, 2024 (Gmt+09:00)
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Advertising & Marketing
POSCO Int’l wins Mercury Awards for video ad
POSCO International Corp. announced on Tuesday that it has received the Honors Award in the Corporate Identity Video category at the prestigious Mer...
Feb 13, 2024 (Gmt+09:00)
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Shareholder activism
Rise of Korean activist investors at home
As the annual general shareholders’ meeting season is approaching fast, publicly traded companies in South Korea are readying for a swath of p...
Jan 12, 2024 (Gmt+09:00)
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Fashion
Songzio opens pop-up store in Printemps dept. store
Songzio, the South Korean first-generation designer brand, opened a pop-up store at Printemps Haussmann, a prestigious Parisian department store k...
Dec 07, 2023 (Gmt+09:00)
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Foreign exchange
Yen hits 15-year low vs Korean won on less hawkish BOJ
The yen on Friday plunged to the weakest level in more than 15 years against the South Korean won as the Japanese central bank’s recent change...
Nov 03, 2023 (Gmt+09:00)
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Advertising & Marketing
LG Electronics boosts 'Life's Good' campaign in Tennessee
South Korea's electronics giant LG Electronics Inc. has commenced various community support initiatives in Tennessee, one of its key production hubs...
Sep 20, 2023 (Gmt+09:00)
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Korean food
NewJeans selected as global ambassador for Pepero
Lotte Wellfood announced on Friday that it has appointed K-pop girl group NewJeans as the global ambassador for its iconic snack brand, Pepero. Know...
Sep 01, 2023 (Gmt+09:00)
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Food & Beverage
CJ's Bibigo launches new global campaign
South Korean food giant CJ CheilJedang Corp.'s flagship brand Bibigo is engaging with consumers worldwide through a new campaign. The company announ...
Aug 23, 2023 (Gmt+09:00)
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Electronics
Samsung's Bespoke Goes On campaign video exceeds 20 mn views
Samsung Electronics Co. announced on Tuesday that its Bespoke Goes On campaign video for the Bespoke refrigerator has surpassed 20 million views on ...
Jul 11, 2023 (Gmt+09:00)
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Fashion
Dior to open Tears capsule collection pop-up store in Seoul
Dior will open a pop-up store in Seoul's Seongsu-dong to commemorate the launch of the "Dior Tears capsule collection."This collection was created t...
Jul 07, 2023 (Gmt+09:00)
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Electronics
Samsung unveils global campaign video of Galaxy Z
Samsung Electronics Co. has announced the release of a new global campaign video ahead of the unveiling of the new foldable phone series on July 26....
Jul 07, 2023 (Gmt+09:00)
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Travel & Leisure
S.Korean gov't unveils new K-tourism video ads
The South Korean Ministry of Culture, Sports, and Tourism, along with the Korea Tourism Organization, announced on Tuesday that they have launched t...
Jun 27, 2023 (Gmt+09:00)
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Advertising & Marketing
Cheil Worldwide wins Grand Prix at Cannes Lions 2023
South Korea's leading ad agency and marketing company Cheil Worldwide clinched nine awards, including the coveted Grand Prix, at the esteemed Cannes...
Jun 26, 2023 (Gmt+09:00)
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K-pop
TikTok embraces BTS' 10th debut anniversary hashtag campaign
Global short-form video platform TikTok announced on Friday that it will collaborate with "2023 BTS Festa" to celebrate BTS' 10th debut anniversary ...
Jun 02, 2023 (Gmt+09:00)
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Perspectives
South Korea’s MSCI campaign has time problem
It’s that time of year again, when South Korea turns on the charm offensive to impress the gang at MSCI to win developed market status.And Presi...
Apr 14, 2023 (Gmt+09:00)
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Central bank
BOK to hold rate on Tuesday as inflation, growth ease
South Korea’s central bank was widely expected to leave its policy interest rate unchanged this week as inflation slows amid fears of a recess...
Apr 10, 2023 (Gmt+09:00)
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Business & Politics
CJ undertakes educational programs for ethnic minorities in Vietnam
South Korea's CJ Group announced on Wednesday that it will undertake a "Second Girls Education Project" for the Vietnamese ethnic minority.The proje...
Mar 30, 2023 (Gmt+09:00)
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Advertising & Marketing
S.Korea's Innocean wins awards in 5 categories at AD Awards of the Year
Innocean, a global provider of marketing and communication services under the Hyundai Motor Group, announced on Wednesday that it had achieved the m...
Mar 29, 2023 (Gmt+09:00)
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Mergers & Acquisitions
HYBE kicks off campaign to win over SM shareholders
Bang Si-hyuk, founder and chairman of the BTS label HYBE Co., has kicked off his campaign to gather support from institutional investors to take con...
Mar 09, 2023 (Gmt+09:00)
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Advertising & Marketing
Korea's Innocean wins eight awards at Spikes Asia advertising festival
South Korea-based global marketing communications company Innocean said on Thursday that it received eight awards at the 2023 Spikes Asia, a prestig...
Mar 09, 2023 (Gmt+09:00)
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Electronics
Samsung launches new TV ad campaign in London ahead of global release
Samsung Electronics Co. is ramping up its marketing efforts for its latest line of high-end TVs, including the 2023 Neo QLED 8K model, with a giant ...
Mar 06, 2023 (Gmt+09:00)
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Central bank
BOK holds rates as it lowers growth, inflation forecasts
South Korea’s central bank held its policy interest rate unchanged on Thursday as it slashed forecasts for economic growth and inflation altho...
Feb 23, 2023 (Gmt+09:00)
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Economy
S.Korea likely to suffer recession as Jan exports tumble
South Korea is likely to head for a recession for the first time in three years as exports of Asia’s fourth-largest economy in January dropped...
Feb 01, 2023 (Gmt+09:00)
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Electronics
Samsung seeks to sell more smartphones in Southeast Asia
Southeast Asia is an attractive smartphone market for both heavyweights and mass-market players given the relatively large number of young people wh...
Jan 27, 2023 (Gmt+09:00)
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Advertising & Marketing
K League's campaign wins gold prize at International ad festival
The promotional video for the "Dribble-made Route" campaign produced by the Korea Professional Football Association (K League) in partnership with H...
Dec 09, 2022 (Gmt+09:00)
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Culture & Trends
VANK launches campaign to promote Korea in Vietnamese
The Voluntary Agency Network of Korea (or VANK), an online public diplomatic mission, said on Saturday that it has opened a Vietnamese language site...
Dec 05, 2022 (Gmt+09:00)
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Carbon neutrality
Naver joins RE100 campaign to go carbon-free by 2050
South Korea’s Naver Corp. said on Monday it has joined the RE100 initiative to go carbon-free by 2050 as the first domestic internet portal to...
Aug 23, 2022 (Gmt+09:00)
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Energy
Hyundai Motor, BTS celebrate Earth Day with hydrogen campaign
South Korea’s top automaker Hyundai Motor Co. and global K-pop boyband sensation BTS have collaborated to urge people to protect the environ...
Apr 21, 2021 (Gmt+09:00)
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