campaign

Hong Kong-based activist fund Oasis Management is ramping up hiring for its Korea team as Seoul’s push to boost corporate value and strengthen...

South Korea’s activist investors are set to routinize campaigns all year long rather than launch fresh moves only before annual general meetin...

South Korea's KB Kookmin Card said on Tuesday it signed a memorandum of understanding (MOU) with China's UnionPay to cooperate on marketing. ...

LG Electronics Inc. said on Tuesday that it will display World Food Day on outdoor billboards in Times Square, New York, and Piccadilly Circus, Lond...

No South Korean game titles developed by domestic game developers made it onto the list of the country’s top five mobile games last month, ind...

Innocean Worldwide Inc., the global marketing communications arm of Hyundai Motor Group, said on Friday that it launched three new digital campaigns...

LG Electronics Inc. announced on Monday that it has screend the World Environment Day (June 5) campaign video on its outdoor billboards in New York'...

Shortt, a South Korean short form content company, announced on Wednesday that it has got a total of 400 million views of its campaigns for South Ko...

POSCO International Corp. announced on Tuesday that it has received the Honors Award in the Corporate Identity Video category at the prestigious Mer...

As the annual general shareholders’ meeting season is approaching fast, publicly traded companies in South Korea are readying for a swath of p...

Songzio, the South Korean first-generation designer brand, opened a pop-up store at Printemps Haussmann, a prestigious Parisian department store k...

The yen on Friday plunged to the weakest level in more than 15 years against the South Korean won as the Japanese central bank’s recent change...

South Korea's electronics giant LG Electronics Inc. has commenced various community support initiatives in Tennessee, one of its key production hubs...

Lotte Wellfood announced on Friday that it has appointed K-pop girl group NewJeans as the global ambassador for its iconic snack brand, Pepero. Know...

South Korean food giant CJ CheilJedang Corp.'s flagship brand Bibigo is engaging with consumers worldwide through a new campaign. The company announ...

Samsung Electronics Co. announced on Tuesday that its Bespoke Goes On campaign video for the Bespoke refrigerator has surpassed 20 million views on ...

Dior will open a pop-up store in Seoul's Seongsu-dong to commemorate the launch of the "Dior Tears capsule collection."This collection was created t...

Samsung Electronics Co. has announced the release of a new global campaign video ahead of the unveiling of the new foldable phone series on July 26....

The South Korean Ministry of Culture, Sports, and Tourism, along with the Korea Tourism Organization, announced on Tuesday that they have launched t...

South Korea's leading ad agency and marketing company Cheil Worldwide clinched nine awards, including the coveted Grand Prix, at the esteemed Cannes...

Global short-form video platform TikTok announced on Friday that it will collaborate with "2023 BTS Festa" to celebrate BTS' 10th debut anniversary ...

It’s that time of year again, when South Korea turns on the charm offensive to impress the gang at MSCI to win developed market status.And Presi...

South Korea’s central bank was widely expected to leave its policy interest rate unchanged this week as inflation slows amid fears of a recess...

South Korea's CJ Group announced on Wednesday that it will undertake a "Second Girls Education Project" for the Vietnamese ethnic minority.The proje...

Innocean, a global provider of marketing and communication services under the Hyundai Motor Group, announced on Wednesday that it had achieved the m...

Bang Si-hyuk, founder and chairman of the BTS label HYBE Co., has kicked off his campaign to gather support from institutional investors to take con...

South Korea-based global marketing communications company Innocean said on Thursday that it received eight awards at the 2023 Spikes Asia, a prestig...

Samsung Electronics Co. is ramping up its marketing efforts for its latest line of high-end TVs, including the 2023 Neo QLED 8K model, with a giant ...

South Korea’s central bank held its policy interest rate unchanged on Thursday as it slashed forecasts for economic growth and inflation altho...

South Korea is likely to head for a recession for the first time in three years as exports of Asia’s fourth-largest economy in January dropped...