Innocean produces Hyundai Motor ad using GenAI

Innocean Worldwide Inc., the global marketing communications arm of Hyundai Motor Group, said on Friday that it launched three new digital campaigns for Hyundai Motor Co., created entirely using artificial intelligence (AI) tools.

The "Cars Running Forever" campaign promotes the durability and quality of Hyundai trucks through videos and music crafted solely by AI, without human filming or composing.

The three videos showcase different aspects of Hyundai trucks: their high quality, after-sales service, and extensive lineup.

The story cleverly depicts Hyundai trucks that, thanks to their excellent performance and services, can neither retire nor take a break and must keep running.

Innocean stated that this campaign surpasses the limitations of previous generative AI advertisements, often just sequences of graphic images, by offering robust storytelling in the form of short film AI advertisements.

More than 15 AI technologies were utilized in the campaign, covering everything from character creation to composing and writing background music.

The AI also accurately designed the characters' costumes featured in the videos.

Write to Jae-Kwang Ahn at ahnjk@hankyung.com