Innocean forms GenAI team

Innocean Worldwide Inc., the global marketing communications arm of Hyundai Motor Group, announced on Wednesday that it formed a new task force team dedicated to generative artificial intelligence (GenAI).

The GenAI TFT specializes in planning and developing various types of generative AI-based branded content and platforms tailored to clients' needs.

As the first project, the TFT recently succeeded in restoring the voice of Hyundai Group founder Chung Ju-yung. It secured hundreds of Chung's voice recordings and trained the GenAI to incorporate his speech habits, speed, and even emotional changes.

Since 2021, Innocean has been developing new techs for marketing including virtual reality (VR), metaverse platforms like Roblox and Zepeto, and non-fungible tokens (NFT).

“We plan to develop GenAI chatbot, new-tech based content creation, and collaborate with global companies,” an Innocean source said. “Our goal is to adopt and implement new advertising techniques, meeting clients' diverse needs and maximizing efficiency."

Write to Mi-Kyoung Lee at capital@hankyung.com