POSCO Int’l wins Mercury Awards for video ad

POSCO International Corp. announced on Tuesday that it has received the Honors Award in the Corporate Identity Video category at the prestigious Mercury Awards, recognized as one of the world's top promotional material competitions.

Celebrating its 38th year, the Mercury Awards, hosted by MerComm, Inc., a US-based marketing communications evaluation agency, is renowned for honoring excellence in corporate promotional materials.

The Mercury Awards Competition honors the best in public relations, public affairs, and corporate communications. The awards are based on the principle of celebrating creative professionals whose determination, innovation, originality, and smart-thinking make the industry work.

Major categories include Advertising, Annual Reports, Apps, Brochures, Custom Publications, Design, DVDs, Employee Publications, Magazines, Promotion, Publicity, Special Events, Social Media, Special Projects, Websites, and Writing as well as Campaigns for corporations, non-profits, and pro bono work. 

The award-winning video, "With Nature, Make Future," showcases POSCO International's commitment to becoming an eco-friendly comprehensive trading company, following its integration with POSCO Energy last year.

The 5-minute and 23-second video highlights the company’s efforts in developing sustainable businesses worldwide, under the philosophy that "Rather than waiting for things to happen,
we work to shape our path. Rather than working to protect nature, we seek to symbiotically coexist."

Featuring POSCO International’s domestic and international business sites, the video showcases the company’s pioneering spirit across various locations, including an onshore gas field in the vast Australian desert, the LNG terminal in Gwangyang in harmony with nature, the Shinan wind farm, and a solar power plant.

Write to Hyung-Kyu Kim at khk@hankyung.com