Korea's Innocean wins eight awards at Spikes Asia advertising festival

South Korea-based global marketing communications company Innocean said on Thursday that it received eight awards at the 2023 Spikes Asia, a prestigious advertising festival in the Asia-Pacific region.

The company’s gold award came from the innovation category for a campaign featuring Hyundai Motor Group’s hydrogen-powered cleaning truck, the first of its kind in the world. The campaign showcased how the truck could improve the working and living conditions of environmental cleaners and other community members.

The campaign also earned a silver award in the brand experience & activation category, and bronze awards in the outdoor and PR categories.

Another silver award in the brand experience & activation category went to Innocean’s campaign for Hanwha Group’s solar beehives, which are carbon-reducing hives that use solar energy. The campaign highlighted the importance of biodiversity conservation and climate change mitigation. Innocean also won bronze awards in the creative data and outdoor categories.

Innocean Australia’s “Voice of the Sea” campaign, which promoted nature conservation with the Australian Marine Conservation Society, received a bronze award in the music category.

Write to Jeong-Cheol Bae at bjc@hankyung.com