Samsung's Bespoke Goes On campaign video exceeds 20 mn views

Samsung Electronics Co. announced on Tuesday that its Bespoke Goes On campaign video for the Bespoke refrigerator has surpassed 20 million views on YouTube.

This campaign was designed to communicate that the Bespoke refrigerator has established itself as a brand that accompanies various aspects of consumer life.

According to the company, the video effectively conveys the message "Life changes, Bespoke continues" by showcasing the colors and module combinations of the Bespoke refrigerator, which change according to the consumer's life turning points.

The video incorporates the characteristics of energy-saving appliances by featuring a penguin as the main character and using props like a recycled pot, reflecting an environmentally conscious lifestyle.

The set, props and costumes featured in the video were transformed into artwork by upcycling artists Lee Gyu-han and Kim Eun-ha, and were unveiled on June 20 through Samsung Electronics' Instagram.

Write to Jeong-Soo Hwang at hjs@hankyung.com