Songzio opens pop-up store in Printemps dept. store

Songzio, the South Korean first-generation designer brand, opened a pop-up store at Printemps Haussmann, a prestigious Parisian department store known for housing global luxury brands, according to the company on Thursday.

Located in the men's section on the second floor of Printemps Haussmann, where global luxury brands such as Dior and Gucci are housed, the pop-up showcases Songzio's 2024 Spring/Summer (S/S) collection Pure Level for the first time.

Starting on Dec. 2, the pop-up store will be operated for two months.

In January of next year, coinciding with the Fall/Winter (F/W) season of Paris Fashion Week 2024, the brand plans to launch an outdoor campaign on the exterior walls of Printemps Haussmann, a first for a South Korean brand.

In June next year, Songzio will open a flagship store in the Marais district of Paris and in New York, the US in 2025. 

"During Paris Fashion Week, visitors and fashion industry figures from around the world coming to Paris will have the opportunity to learn about our fashion," a Songzio source commented. 

Write to Ji-Yoon Yang at yang@hankyung.com