Hyungji Elite selected as official partner of FC Barcelona

South Korea’s school and corporate uniform company Hyungji Elite announced on Monday that it was selected as the official partner of FC Barcelona, the worldwide famous professional football club.

The company will have exclusive rights to engage in branding and merchandising activities for FC Barcelona in South Korea for the first time.

In August 2020, Hyungji Elite formed a sports business team. With this achievement, the company expects to further expand its B2B sports brand merchandise business.

Hyungji Elite plans to launch an official online store for merchandise of FC Barcelona in 2024. It will sell FC Barcelona-branded items including apparel, accessories, and houseware.

The company will also open an offline store to boost brand awareness as a sports merchandising fashion firm to domestic and overseas customers.

Write to Ji-Yoon Yang at yang@hankyung.com