Samsung unveils global campaign video of Galaxy Z

Samsung Electronics Co. has announced the release of a new global campaign video ahead of the unveiling of the new foldable phone series on July 26.

This video is the second episode of the "Join the flip side" video, which was introduced in September last year. It implies that the upcoming Galaxy Z Series will captivate consumers even more.

The video, which humorously parodies horror movies, depicts teenagers who seem enchanted by Galaxy Foldable models and unable to escape once they see the Galaxy Z Series. It is set against the backdrop of an outdoor camping site, creating an interesting portrayal.

The campaign message "Join the flip side" invites consumers to a different world (the flip side) and introduces the unique user experience of the Galaxy Z Series, breaking the conventional stereotypes about smartphones. It delightfully captures the psychological reactions of consumers observing this new perspective.

In particular, it effectively portrays the vague fears and anxieties that arise when trying something new, while also showcasing the fun and attractive aspects of venturing into a new world.

On the other hand, the Galaxy Unpack event, where the Galaxy Z Fold 5 and Flip 5 will be introduced, will take place on Jul. 26 at COEX in Seoul's Gangnam.

Write to Jeong-Soo Hwang at hjs@hankyung.com