TikTok embraces BTS' 10th debut anniversary hashtag campaign

Global short-form video platform TikTok announced on Friday that it will collaborate with "2023 BTS Festa" to celebrate BTS' 10th debut anniversary by hosting various events such as hashtag challenges.

Since joining TikTok in 2019, BTS has held the record for the fastest achievement of 1 million followers in just 13 hours, making them the largest domestic account with over 59.8 million followers and the most searched musician on the TikTok platform.

For the "2023 BTS Festa," TikTok will conduct a hashtag challenge to celebrate BTS' 10th anniversary, featuring special filter effects. Detailed information can be found through the "#10yrsWithBTS" hashtag.

In addition, specially edited videos commemorating BTS' 10th debut anniversary will be showcased. By uploading TikTok videos with the #10yrsWithBTS hashtag during the 2023 BTS Festa period, participants will have the opportunity to be included in the edited videos.

TikTok will also support BTS' new digital single, "Take Two," through the #NewMusic hub. The platform will also release exclusive videos and special messages reflecting on BTS' past 10 years.

Write to Ji-Eun Jeong at jeong@hankyung.com