Brand Communication Guideline

Imported passenger cars are expected to see their first retreat in four years in South Korea on the growing popularity of domestic luxury models suc...

South Korea’s leading fried chicken franchise BB.Q Chicken announced on Wednesday it opened its fourth restaurant at The Shops in Manila, th...

Brompton Bicycle will pursue a greener world with sustainable clothing that is stylish but durable alongside its Korean partner The Nature Holdings ...

South Korea's chicken franchise Kkanbu Chicken opened its first overseas branch in Manila's Solaire Resort.According to the company on Tuesday, the ...

The French luxury brand Louis Vuitton will open a pop-up restaurant in South Korea. This is the fourth one since May this year.According to company ...

South Korea’s LG Uplus Corp. has teamed up with Hyundai Motor Co. and Kia Robotics Lab to build a communications infrastructure ecosystem at a...

South Korea’s LG Uplus Corp. on Sunday said it is developing the generative artificial intelligence (GenAI) ixi-GEN.The large language model (...

Innocean Worldwide Inc., the global marketing communications arm of Hyundai Motor Group, will invest 500 billion won ($370 million) for four years u...

Jung Kwan Jang, the flagship brand of Korea Ginseng Corp. (KGC), has been featured at North America’s leading expo for raw ingredients of heal...

Neo Chair, almost unheard of in its home country South Korea, is the top-selling office chair brand on Amazon, the world's largest e-commerce platfo...

South Korea's Lotte Wellfood Co. announced on Thursday it has started the global campaign for Pepero in the US, the company's iconic chocolate-cover...

South Korea's media and e-commerce company Brand X Corp. announced on Wednesday its activewear brand Xexymix has opened a pop-up store at the BFC Ma...

South Korean gaming companies are eyeing the fashion industry in a bid to diversify their revenue sources by broadening the fan base for their popul...

CJ Foodville, the food subsidiary of South Korea's CJ Group, announced on Tuesday its bakery chain brand Tous Les Jours has opened its first store i...

Paris Baguette, the bakery franchise owned by South Korea's SPC Group, said on Monday it has signed a memorandum of understanding (MOU) with UAE-b...

South Korean food company CJ CheilJedang Corp. ’s strategic product lineup K-Street Food will be launched in June next year on major global ma...

SK Telecom Co. on Sunday said it will develop a large language model (LLM) specifically for the communications sector with Deutsche Telekom of Germa...

Global sports brand Lululemon Athletica Inc. opened its first logistics center in South Korea. It's located in Icheon, Gyeonggi Province. This ...

CJ Foodville, the food subsidiary of South Korea's CJ Group, announced on Tuesday that its bakery brand Tous Les Jours has expanded its global footp...

South Korean carmakers are expected to rapidly catch up to their Japanese rivals in the United Arab Emirates (UAE) after their home country and the ...

Hyundai Motor Co.'s premium brand Genesis announced on Friday that its G80 and Electrified G80 got the highest rating "Top Safety Pick+ (TSP+)" from...

South Korea’s Shinsegae International Inc. targets the global luxury cosmetics market with its own house brand as it aims to transform into a ...

BEIJING -- Hyundai Motor Co. is set to manufacture electric vehicles of Arcfox, a Chinese EV brand owned by BAIC Motor Corp., as the leading South K...

Hyundai Motor Co.'s premium brand Genesis announced on Wednesday that it unveils The Camping Gear Black Edition, tailored for camping enthusiasts.&n...

South Korean food tech startup Gopizza, known for its single-serving pizza prepared by robots, on Tuesday said it will open a branch on Nov. 1 at Si...

Samsung Electronics Co. announced on Wednesday that it has signed a business agreement with Japanese mobile communications company KDDI to jointly d...

South Korea's LG H&H Co. announced on Tuesday that it has signed an agreement to acquire a 75% stake in Vivawave, which owns the domestic premiu...

South Korea's Lotte Chemical Corp. has launched its eco-friendly material brand, "Ecoseed." The company announced on Tuesday that it unveiled the Ec...

South Korea's Kolmar Global, a subsidiary of Kolmar Korea Holdings, on Monday said it exported the domestic hangover reliever brand Condition to Sin...

In South Korea’s automobile industry, it is widely acknowledged that the country’s homegrown premium car brand started with the Genesis....