brand marketing

Paradise Co., a South Korean casino operator, said on Tuesday it held the 2024 Paradise Taipei MICE (meetings, incentives, conferences, and exhibiti...

South Korean food giant CJ CheilJedang Corp. said on Monday that its Bibigo products will be sold in Coles, Australia’s second-largest superma...

The US stock holdings of South Korean individual investors surpassed $100 billion for the first time, driven by a sustained rally in the US markets ...

Hyundai Motor Co. 's premium brand Genesis announced on Friday that it partnered with the Tate Modern Art Museum in London and will sponsor "The Gen...

South Korea’s Hotel Shilla, said on Thursday that it will open its 16th Shilla Stay hotel in Jeonju, North Jeolla Province, on December 10.&nb...

South Korean home appliances giant LG Electronics Inc. is stepping up efforts to enhance its presence in the global business-to-business (B2B) marke...

Global sportswear makers have stepped up competition in South Korea to take advantage of the country’s growing running craze with major brands...

Genesis BBQ Group, the operator of a popular South Korean fried chicken brand, is expanding its market to South Asia by entering India, the world&rs...

SPC Samlip Corp., a subsidiary of South Korea’s food and bakery giant SPC Group, announced Wednesday that it has launched a B2B solutions bran...

South Korean-owned sportswear brand Fila said on Tuesday it scaled back its loss-making US business to improve earnings through a restructuring in N...

LIG Nex1 Co., a leading defense systems developer in South Korea, announced on Wednesday that it had signed a comprehensive memorandum of understand...

South Korea's Hanwha Systems Co. said on Tuesday that it signed a memorandum of understanding (MOU) with HJ Shipbuilding & Construction Co. to...

LG Electronics Inc., the world's largest home appliance maker, will foray into the food waste disposer market in the first quarter of 2025, heraldin...

South Korean tech giant Samsung Electronics Co. solidified its dominance in the Indian smartphone market, capturing its largest revenue share in the...

South Korean tech giant Samsung Electronics Co.'s AI-powered robot vacuum cleaners are rapidly catching up to Chinese products, which dominate the K...

VIENNA –  South Korea's small cooking appliance and beauty product makers gained certitude of their product quality and were convinced of...

Samsung Electronics Co. has standardized its corporate identity (CI) by implementing the SAMSUNG logo at all international business sites. This move...

SK Nexilis Co., the world’s largest copper foil maker, is in the final stage of negotiations to sell its thin film manufacturing division to A...

JEDDAH, Saudi Arabia -- Kia Corp., South Korea’s second-largest automaker, on Tuesday premiered the Tasman, its first pickup truck to target t...

India’s stock market is gearing up for a leap thanks to an influx of retail investors seeking better returns and the lower barriers for small ...

TOKYO – Hyundai Motor Co. will accelerate its penetration into Japan, a market it has been struggling to crack for decades, with small-size el...

South Korea's Samsung Asset Management said on Monday it released its KODEX India ETF Investment Pocket Guide.The guide provides information on the ...

South Korea's LG Chem Ltd., the world’s fourth-largest chemicals manufacturer, said on Sunday the opening of its Europe Innovation Center in F...

South Korea’s e-commerce platform 11Street Co. will hold its annual Grand 11 shopping festival from November 1 to 11. Since 2008, the company...

Big tech has begun its encroachment on the South Korean webcomics market, largely dominated by local players over the past two decades, fanning fear...

Kwak Noh-jung, chief executive of SK Hynix Inc., the world’s second-largest memory chipmaker, has said there will be no delay in the company&r...

LG Energy Solution Ltd., the world’s third-largest electric vehicle battery manufacturer, said on Wednesday its joint venture in Canada with m...

South Korea’s leading brokerage houses are flocking to the debt market as bonds issued by securities companies are in growing demand, industry...

Bain Capital has embarked on the process to sell a majority stake in Classys Inc., a South Korean medical aesthetic device maker. The deal is estima...

POSCO International Corp., the general trading and energy exploration unit of South Korea’s steel giant POSCO Holdings Inc., is considering ac...