Paradise targets Taiwanese MICE market

Paradise Co., a South Korean casino operator, said on Tuesday it held the 2024 Paradise Taipei MICE (meetings, incentives, conferences, and exhibitions) Showcase at the Mandarin Oriental Taipei in Taiwan on November 7. 

The showcase, co-hosted by Paradise City and Paradise Hotel Busan, was attended by 125 people, including those from Taiwanese corporations, travel agencies, and professional congress organizers.

During the event, Paradise Hotel & Resort presented the hotel's various facilities and MICE expertise.

Paradise Hotel & Resort is intensifying its efforts to target the global MICE market.

Paradise City previously held MICE showcases in Shanghai, China, and Tokyo, Japan, in March and September, respectively.

Last month, the company participated in the largest MICE and tourism expo in Asia, ITB Asia 2024, in Singapore, where it set up a large, standalone booth—the only one of its kind from South Korea.

Write to Ji-Yoon Yang at yang@hankyung.com