brand identity

As South Korea’s independent beauty brands continue to take the global stage by storm, investors are now looking beyond the creams and serums ...

South Korea’s luxury goods market is becoming increasingly polarized, with ultra-high-end brands such as Hermès, Louis Vuitton and Chan...

Orchestra Private Equity has begun the process of divesting the South Korean operations of fast-food chain KFC, which has seen earnings growth since...

Until recently, it was not unusual to see people waiting in a long line in front of foreign haute couture brands’ stores early in the morning ...

Korean Air Lines Co., South Korea’s largest full-service carrier, has undergone a major makeover of its corporate identity (CI) for the first ...

The sale of Shilla Stay Dongtan, a premium business hotel operated by South Korea’s Hotel Shilla Co., has attracted four bidders, underscoring...

LG Electronics Inc., South Korea’s top appliance maker, has rebranded its 10-year-old premium built-in kitchen appliance business to double do...

South Korean sportswear brand Fila Holdings Corp. posted a loss in the fourth quarter of last year, hit by the downturn in the apparel industry and ...

South Korean beauty and cosmetics giant Amorepacific Corp. said on Wednesday that its derma cosmetic brand Aestura will enter the American market wi...

Singapore-based private equity firm Affirma Capital has turned Hwasung Cosmetics into an emerging original design manufacturer (ODM) for global beau...

South Korean tobacco maker KT&G Corp. said on Monday it established the Uzbekistan corporation, aiming to boost its tobacco brand awareness in...

You can now buy a Hyundai on Amazon.You read that right. You can buy a vehicle on the same site where you purchase dinosaur balloons and roller skat...

German luxury carmaker BMW claimed the mantle of top imported car brand in South Korea for a second consecutive year in 2024, beating out rival Merc...

KL & Partners, a South Korean private equity firm, has agreed to buy Kosdaq-listed cosmetics company Manyo Factory Co., which has been building ...

South Korea’s retail giant E-Land Group has achieved 1 trillion won ($689 million) in Korean sales of the global sports footwear and apparel b...

South Korean leading food maker Daesang Corp., the operator of kimchi brand Jongga, said on Thursday it launched San Ho Won with three-Michelin-star...

South Korea's online fashion platform Musinsa said on Monday it signed a memorandum of understanding (MOU) with Japan's Zozo, the operator of online...

South Korea's Samyang Foods Co. said on Wednesday it launched the new export-only ramyun brand Mep in Thailand. Mep is the second brand for the...

South Korea’s LG H&H Co. said on Thursday its sales on Amazon Black Friday this year surged 156% year over year.The Face Shop's Rice Water...

South Korea's instant noodle giant Nongshim Co. said on Tuesday it held Shinsational Day event in Jakarta, Indonesia. On November 15, Nongshim ...

South Korea’s retail giant E-Land Group has set its sights on Vietnam as its next target market after China, planning to open 10 outlets there...

Hyundai Motor Co. said on Wednesday its launch of an electric vehicle (EV) charging subscription service for vehicle owners in IndonesiaSubscribers ...

South Korea's Shilla Duty Free Shop announced on Tuesday it opened the Guerlain Ultimate Boutique, the first flagship store in a global airport, at ...

L’Oréal Group, the world’s largest beauty company, said on Monday it opened its second global SkinCeuticals store at Lotte Depart...

Matin Kim, a rising designer brand in South Korea, will open its first offline store in Japan in the first half of next year, joining other Korean i...

Hyundai Motor Co. 's premium brand Genesis announced on Friday that it partnered with the Tate Modern Art Museum in London and will sponsor "The Gen...

South Korea’s Hotel Shilla, said on Thursday that it will open its 16th Shilla Stay hotel in Jeonju, North Jeolla Province, on December 10.&nb...

Global sportswear makers have stepped up competition in South Korea to take advantage of the country’s growing running craze with major brands...

Genesis BBQ Group, the operator of a popular South Korean fried chicken brand, is expanding its market to South Asia by entering India, the world&rs...

SPC Samlip Corp., a subsidiary of South Korea’s food and bakery giant SPC Group, announced Wednesday that it has launched a B2B solutions bran...