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Beauty & Cosmetics

LG H&H’s sales surge 156% on Amazon Black Friday

The company's brands The Face Shop and Belif's products have become popular in the North American cosmetic market

By Dec 05, 2024 (Gmt+09:00)

1 Min read

LG H&H’s sales surge 156% on Amazon Black Friday 


South Korea’s LG H&H Co. said on Thursday its sales on Amazon Black Friday this year surged 156% year over year.

The Face Shop's Rice Water Bright line saw 148% sales growth. 

Belif's Aqua Balm Eye Gel, a successor to the North American hit Aqua Balm, ranked fourth in the Eye Treatment Gel category, driving 116% brand growth.

This product first launched in August at Sephora, a North American luxury cosmetics retailer, and has been ranked first or second in the Eye category since then.

Belif's best-selling Moisturizing Eye Balm doubled its sales from last year.

Euthymal, a premium oral care brand that participated in Amazon Black Friday for the first time this year, was the only South Korean brand to enter the top 10 in the toothpaste category.

Write to Sul-Li Jun at sljun@hankyung.com

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