brand ambassador

South Korea's Hyundai Engineering & Construction Co. (Hyundai E&C) announced on Friday the release of a new Hillstate brand film titled "Wha...

F&F Co., a South Korean clothing company, said on Monday it signed an exclusive deal with Warner Bros. Discovery (WBD) to bring the outdoor bran...

When South Korean convenience store operator E-Mart Inc. launched its low-budget house label No Brand in 2015, few thought it would last long.Under ...

The Asan Nanum Foundation announced on Wednesday that it opened a merchandise pop-up store in South Korea's startup for Maru Collect until August 25...

South Korean clothing manufacturer and retailer Handsome Corp., a Hyundai Department Store Co. unit, is enjoying growing popularity among Chinese vi...

The sport utility vehicle GV80 under Hyundai Motor Co.'s premium Genesis brand recorded its highest half-year sales in the first half of this year, ...

F&F Co., a South Korean clothing company, has secured exclusive rights to use the Discovery Channel brand across Asia to reinvent the documentar...

South Korean cosmetics original development and design manufacturers (ODMs) such as Cosmax Inc., Kolmar Korea Co. and Cosmecca Korea Co. are estimat...

CJ CheilJedang Corp.'s Korean food brand Bibigo announced on Tuesday that it recently opened its stores at Shinsegae Duty Free and Shilla Duty Free ...

South Korea’s luxury goods market, estimated at around $7.1 billion, is experiencing a surge in demand led by affluent consumers in their 40s ...

When Hyundai Motor Co. unveiled the Genesis GV60 Magma Concept at Genesis House New York this March, the premium brand’s color – vivid o...

Youngone Corp., a South Korean original design manufacturer (ODM) for foreign outdoor brands such as The North Face and Nike, will build an R&D ...

South Korean eco-friendly cosmetic brand Vegan J. announced on Friday that it sells its products on Amazon, the largest e-commerce platform in the U...

South Korean fashion company Handsome Corp. announced on Wednesday that it will open its first global flagship store System and System Homme Paris i...

Hyundai Motor Group will produce Genesis models from its knock-down (KD) plant in Kazakhstan to bolster the South Korean auto giant’s luxury m...

South Korea’s Lotte Hotels & Resorts announced on Friday that it held the opening event for L7 Chicago by Lotte in Chicago, the US, E...

Korea Ginseng Corp. (KGC), wholly owned by South Korean tobacco giant KT&G Corp., announced on June 13 that it sells its red ginseng brand Jung ...

SK Inc., the holding company of South Korea’s No. 2 conglomerate SK Group, will join forces with Chinese auto giant Zhejiang Geely Holding Gro...

Samsung Electronics Co. has become No. 1 smartphone brand in 38 countries in the first quarter of this year.According to Counterpoint Research's Sma...

South Korea's low-price coffee chain, Mega MGC Coffee, announced on Tuesday that it will open its first overseas store in Mongolia on May 30. This...

Lotte Tour Development Co. announced on Tuesday that it launched the brand High& for high-quality premium package travel products.High& is a...

Hankook Tire & Technology announced on Tuesday that it extended its official sponsorship contracts with the UEFA Europa League and UEFA Europa C...

Hanwha Galleria Corp., a South Korean department store operator, signed a memorandum of understanding early this month to buy a domestic non-alcohol...

South Korean convenience store chain GS25 said on Sunday that it opened its 300th store in Vietnam. This is the milestone since it entered th...

The US-based cosmetics brand Bath & Body Works, renowned for its diverse lineup of over 250 fragrances, enters the South Korean market. Shi...

LG Electronics Inc. announced on Wednesday that it has been named Home Entertainment Brand of the Year at the "Which? Awards," hosted by the UK non-...

South Korean beauty and cosmetics giant Amorepacific Corp. announced on Monday that its derma cosmetic brand Aestura will enter Thailand.Aestura joi...

South Korean cosmetics brands are showing signs of a turnaround in China, with their sales in the neighboring country recovering from the slump over...

South Korean food giant CJ CheilJedang Corp. on Tuesday reported a better-than-expected quarterly profit on healthy overseas businesses and cost cut...

South Korea’s homegrown fast-fashion brands are expected to continue making big strides at home as cost-conscious consumers shifted toward mor...