Rebranding

South Korea’s top resort operator Sono Hospitality Group has emerged as the new owner of budget carrier T’way Air Co. by acquiring ...

South Korea's Tata Daewoo Commercial Vehicle Company is rebranding itself as "Tata Daewoo Mobility" to mark its 30th anniversary.Tata Daewoo held on...

Sambark LFT Co., a plastic materials producing unit of Lotte Chemical Corp., has changed its name to Lotte Engineering Plastics Co., the company sai...

HI Investment & Securities Co. was rebranded as iM Securities after it held an extraordinary shareholders' meeting at its headquarters in Yeouid...

South Korea's low-cost carrier (LCC) Fly Gangwon, based in Gangwon Province, has rebranded itself as Parata Air and is embarking on a new beginning....

South Korea’s KB Asset Management Co. announced on Wednesday that it will change the name of its ETF brand from "KB Star" to "Rise."The names ...

South Korea’s Lotte Hotels & Resorts announced on Friday that it held the opening event for L7 Chicago by Lotte in Chicago, the US, E...

South Korea’s Lotte Duty Free announced on Tuesday that it changed its duty-free showroom LDF House, which was opened last October in Myeong...

Kolon Plastics Inc. announced on Thursday that it will change its name to Kolon ENP. The rebranding will be confirmed if approved at the regular sha...

South Korea's Mirae Asset Global Investments Co. announced on Thursday that it will change the name of its Canadian exchange-traded fund (ETF) manag...

Bank KB Bukopin, an Indonesian subsidiary of KB Kookmin Bank, announced on Monday that it rebranded as KB Bank. The corporate name PT Bank KB Buko...

Samsung Engineering Co. will change its name to Samsung E&A Co. upon approval at a shareholders' meeting on March 21.The letter E in the propose...

Ananti Inc. will end its six-year-long partnership with Hilton Hotels & Resorts by removing the global hotel giant's nameplate from its luxury s...

South Korea's food-oriented Samyang Foods Group said on Monday it rebranded the group and the holding company Samyang Naturals Co.'s name as Samyang...

Hyundai Doosan Infracore Co., a construction and machinery subsidiary of HD Hyundai  Group, decided to rebrand itself as HD Hyundai Infracore, ...

South Korea's Lotte Confectionery Co. will change its name to Lotte Well Food, effective April 1, according to an announcement made on Thursday. The...

H2O Hospitality, a hospitality tech company that provides digital solutions for the hotel and tourism industry, said on Tuesday that it has rebrande...

POSCO ICT Co., the IT services subsidiary of South Korean steelmaker POSCO Holdings Inc., announced on Sunday that it will rebrand itself as POSCO D...

South Korean steel giant POSCO Group is considering changing the name of some of its affiliates in a move to rebrand them as sustainable materials a...

South Korean food giant CJ CheilJedang Corp. is considering a new name for the company in a bid to represent its main businesses and target global c...

SK Lubricants Co., the world’s leading lube base oil supplier, said on Sunday it will be rebranded as SK Enmove Co. on Dec. 1.The new name com...

CJ CheilJedang Corp. announced Wednesday it has changed the name of its line of porridge products from Bibigo Jook to Hetbahn Soft Meal. CJ Het...

South Korea’s Kurly Inc. has changed the name of its grocery delivery service platform Market Kurly to Kurly as part of its corporate strategy...

South Korea’s telecom giant KT Corp. is rebranding its IPTV service Olleh TV as Genie TV as part of its efforts to transform into a media port...

South Korean fabless startup Rebellions Inc. received a 30 billion won ($23 million) extension to its Series A funding from telecom giant KT Corp.KT...

Daol Financial Group of South Korea, formerly known as KTB Financial Group, announced on March 25 the change in the company's name. Daol, a Korean w...

Hotel Lotte Co., retail conglomerate Lotte Group’s luxury hotel operator, completed the acquisition of Kimpton Hotel Monaco in Chicago for $...

Hyundai Oilbank Co. and S-Oil Corp. are discussing changing their names to join other South Korean oil refiners, which recently underwent corporate ...

SK Innovation Co.’s petrochemical unit SK Global Chemical Co. has undergone a corporate name change to SK Geocentric Co., in a move to reident...

Hyundai Motor Co. said on Wednesday it has debuted a new electric sedan sold under the independent premium brand of Genesis in the Korean market as ...