Interbrand brand consulting

South Korea's low-price coffee chain, Mega MGC Coffee, announced on Tuesday that it will open its first overseas store in Mongolia on May 30. This...

Lotte Tour Development Co. announced on Tuesday that it launched the brand High& for high-quality premium package travel products.High& is a...

Hankook Tire & Technology announced on Tuesday that it extended its official sponsorship contracts with the UEFA Europa League and UEFA Europa C...

Hanwha Galleria Corp., a South Korean department store operator, signed a memorandum of understanding early this month to buy a domestic non-alcohol...

South Korean convenience store chain GS25 said on Sunday that it opened its 300th store in Vietnam. This is the milestone since it entered th...

The US-based cosmetics brand Bath & Body Works, renowned for its diverse lineup of over 250 fragrances, enters the South Korean market. Shi...

LG Electronics Inc. announced on Wednesday that it has been named Home Entertainment Brand of the Year at the "Which? Awards," hosted by the UK non-...

South Korean beauty and cosmetics giant Amorepacific Corp. announced on Monday that its derma cosmetic brand Aestura will enter Thailand.Aestura joi...

South Korean cosmetics brands are showing signs of a turnaround in China, with their sales in the neighboring country recovering from the slump over...

South Korean food giant CJ CheilJedang Corp. on Tuesday reported a better-than-expected quarterly profit on healthy overseas businesses and cost cut...

South Korea’s homegrown fast-fashion brands are expected to continue making big strides at home as cost-conscious consumers shifted toward mor...

In South Korea, esteemed German auto brands BMW and Mercedes-Benz have for years been the top two brands vying for the hearts of luxury car buyers, ...

Hyundai Motor Co. and Kia Corp., under Hyundai Motor Group, suffered a drop in US car sales last month for a second month in a row, while rising sal...

The athletic-leisure brand Andar Co. announced on Friday that it will strengthen its technological alliance with the LYCRA Company, the world's larg...

Samsung Electronics Co. has launched the Galaxy C55 5G, a budget-friendly smartphone series designed specifically for the Chinese market, marking th...

SPC Group’s bakery franchise Paris Baguette announced on Thursday that it opened its first store in the Philippines. The Mall of Asia bra...

Canadian coffee brand Tim Hortons opened its sixth store in K-Twin Towers in Gwanghwamun, Seoul, South Korea, according to the company on Tuesday.&n...

Hyundai Motor Co.'s premium brand Genesis, once derided as a Lexus copycat, is emerging as a breadwinner for the top South Korean automaker and a mo...

CJ Foodville, the food service subsidiary of South Korea's CJ Group and the operator of bakery chain brand Tous les Jours saw a record-high operatin...

The Korea Trade-Investment Promotion Agency (KOTRA) announced on Wednesday that it has operated the South Korean Pavilion at the 2024 Vietnam Expo, ...

Hollys Coffee, a unit of South Korea’s KG Group, is opening its first overseas outlet in Osaka, Japan, riding on the popularity of Korean cult...

South Korean clothing company LF Corp. said on Monday that its street fashion brand Dunst will build an offline presence in China in partnership wit...

Hyundai Department Store Co., South Korea’s major retail conglomerate, has launched “The Hyundai Global” platform dedicated to pro...

Hyundai Motor Co. announced on Friday that it opened an online shop for its high-performance car N brand's tuning, The N Performance Shop. The ...

South Korea's HD Hyundai Infracore Co. announced on Thursday that its construction machinery brand Develon received the grand prize in the branding ...

LG CNS Co., an information technology service company under South Korean conglomerate LG Group, announced on Thursday that it signed an investment...

South Korea's Nexen Tire Corp. announced on Wednesday that it partnered with US Major League Baseball (MLB) team San Diego Padres.The Padres, founde...

The fad for licensed casual fashion brands appears to be cooling in South Korea, where American sports clubs, broadcasting networks and documentary ...

Hyundai Motor Co. announced on Thursday that its premium brand Genesis launched the Genesis G90 Black, the highest trim of its premium brand of Gene...

South Korea's HD Hyundai Construction Equipment Co. announced on Wednesday that it recently signed a contract to supply 60 construction equipment un...