Brand Finance

South Korea’s luxury goods market, estimated at around $7.1 billion, is experiencing a surge in demand led by affluent consumers in their 40s ...

When Hyundai Motor Co. unveiled the Genesis GV60 Magma Concept at Genesis House New York this March, the premium brand’s color – vivid o...

Youngone Corp., a South Korean original design manufacturer (ODM) for foreign outdoor brands such as The North Face and Nike, will build an R&D ...

South Korean eco-friendly cosmetic brand Vegan J. announced on Friday that it sells its products on Amazon, the largest e-commerce platform in the U...

South Korea’s Kyobo Life Insurance Group and Japan’s SBI Group have entered into a strategic business partnership agreement to expand th...

South Korea’s National Pension Service (NPS), the world’s third-largest pension fund, said on Friday it has agreed with foreign exchange...

Korea Trade Insurance Corp. (K-Sure) announced that it will leverage medium- and long-term financial support to assist domestic companies in partici...

South Korean fashion company Handsome Corp. announced on Wednesday that it will open its first global flagship store System and System Homme Paris i...

Hyundai Motor Group will produce Genesis models from its knock-down (KD) plant in Kazakhstan to bolster the South Korean auto giant’s luxury m...

Samil PricewaterhouseCoopers (PwC), a South Korean member firm of PwC International Ltd., has appointed new chiefs of its key units and created a fi...

South Korea’s Lotte Hotels & Resorts announced on Friday that it held the opening event for L7 Chicago by Lotte in Chicago, the US, E...

Korea Ginseng Corp. (KGC), wholly owned by South Korean tobacco giant KT&G Corp., announced on June 13 that it sells its red ginseng brand Jung ...

SK Inc., the holding company of South Korea’s No. 2 conglomerate SK Group, will join forces with Chinese auto giant Zhejiang Geely Holding Gro...

South Korea’s headline inflation slowed to a 10-month low in May as the Bank of Korea kept its interest rate policy tight, adding to the centr...

Samsung Electronics Co. has become No. 1 smartphone brand in 38 countries in the first quarter of this year.According to Counterpoint Research's Sma...

South Korea's low-price coffee chain, Mega MGC Coffee, announced on Tuesday that it will open its first overseas store in Mongolia on May 30. This...

Lotte Tour Development Co. announced on Tuesday that it launched the brand High& for high-quality premium package travel products.High& is a...

Hankook Tire & Technology announced on Tuesday that it extended its official sponsorship contracts with the UEFA Europa League and UEFA Europa C...

Hanwha Galleria Corp., a South Korean department store operator, signed a memorandum of understanding early this month to buy a domestic non-alcohol...

South Korean convenience store chain GS25 said on Sunday that it opened its 300th store in Vietnam. This is the milestone since it entered th...

The US-based cosmetics brand Bath & Body Works, renowned for its diverse lineup of over 250 fragrances, enters the South Korean market. Shi...

LG Electronics Inc. announced on Wednesday that it has been named Home Entertainment Brand of the Year at the "Which? Awards," hosted by the UK non-...

Hanwha Q Cells Co., the solar power unit of South Korea’s chemicals-to-defense conglomerate Hanwha Group known as Qcells in overseas markets, ...

South Korean beauty and cosmetics giant Amorepacific Corp. announced on Monday that its derma cosmetic brand Aestura will enter Thailand.Aestura joi...

South Korean cosmetics brands are showing signs of a turnaround in China, with their sales in the neighboring country recovering from the slump over...

Woori Financial Group Inc., the fourth-largest financial holding group in South Korea, and India’s top commercial vehicle maker Tata Motors Lt...

South Korea's financing and finance leasing firm M Capital Co. is facing a growing risk of liquidity crunch as its attempts to refinance maturing de...

South Korean food giant CJ CheilJedang Corp. on Tuesday reported a better-than-expected quarterly profit on healthy overseas businesses and cost cut...

South Korea’s homegrown fast-fashion brands are expected to continue making big strides at home as cost-conscious consumers shifted toward mor...

In South Korea, esteemed German auto brands BMW and Mercedes-Benz have for years been the top two brands vying for the hearts of luxury car buyers, ...