Advertising & Marketing
Advertising & Marketing
Cheil Worldwide sets up Maghreb corporation in Morocco
Feb 07, 2023 (Gmt+09:00)
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Advertising & Marketing
LG Electronics honored for resolving consumer complaints
LG Electronics Inc. on Monday said it was named an "excellent business for independently resolving consumer complaints" by the Korea Consumer Agency....
Feb 07, 2023 (Gmt+09:00)
1 Min read -
Advertising & Marketing
Kia sponsors LoL e-sport world tourney for 5th straight year
For the fifth straight year, Kia Corp. is a sponsor at the e-sport tournament League of Legends (LoL) European Championship (LEC).The tournament has ...
Feb 06, 2023 (Gmt+09:00)
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Advertising & Marketing
Korean LG CNS to expand digital marketing biz with DX tech
South Korea’s LG CNS Co., the information technology service arm of LG Group, is geared up to expand the digital marketing business for growth ...
Dec 20, 2022 (Gmt+09:00)
1 Min read -
Advertising & Marketing
Samsung Electronics launches newsrooms in Swedish, Norwegian
Samsung Electronics Co., the world's largest memory chipmaker and major mobile device manufacturer, opened online newsrooms in Sweden and Norway, its...
Dec 14, 2022 (Gmt+09:00)
1 Min read -
Advertising & Marketing
Samsung Galaxy tops list of South Korea's 100 brands
Samsung Electronics Co.’s Galaxy smartphones retained the first place in South Korea’s top-100 brand list for 12 consecutive years, Brand...
Dec 12, 2022 (Gmt+09:00)
1 Min read -
Advertising & Marketing
K League's campaign wins gold prize at International ad festival
The promotional video for the "Dribble-made Route" campaign produced by the Korea Professional Football Association (K League) in partnership with Ha...
Dec 09, 2022 (Gmt+09:00)
1 Min read -
Advertising & Marketing
Vietnamese MZers ensnared by K-beauty, K-fashion, K-everything
HANOI – Vietnam’s young people are avid fans of Korean culture, collectively known as Hallyu. Trang, a 21-year-old college student, is on...
Oct 27, 2022 (Gmt+09:00)
2 Min read -
Advertising & Marketing
Adtech unicorn Moloco eyes global expansion with former Disney exec
Moloco Inc., an AI-powered advertising solutions startup, is set to accelerate its global business with a new executive hire from The Walt Disney Com...
Jul 12, 2022 (Gmt+09:00)
2 Min read -
Advertising & Marketing
Hana Financial scores big with Son Heung-min sports marketing
South Korea’s national soccer team, led by captain Son Heung-min, lost to Brazil 1-5 in a pre-World Cup friendly on Thursday, much to 65,000 Ko...
Jun 03, 2022 (Gmt+09:00)
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Advertising & Marketing
Korean ad agencies vying for bigger slice of virtual space
South Korean advertisement agencies, led by Innocean Worldwide Inc. and Cheil Worldwide Inc., are stepping up efforts to acquire digital technology c...
Mar 23, 2022 (Gmt+09:00)
3 Min read -
Advertising & Marketing
Cosmetics brands shift to video influencers from celebrities
As influencers on YouTube and social media platforms are becoming central to the marketing efforts of companies, South Korean cosmetics brands are s...
Dec 03, 2021 (Gmt+09:00)
3 Min readlanguage -
Advertising & Marketing
Hyundai’s IONIQ 5, Tucson to hit big screen in Spider-Man: No Way Home
Hyundai Motor Co.'s all-electric IONIQ 5 SUV and the flagship SUV Tucson will be featured in Sony Pictures’ upcoming film Spider-Man: No Way Hom...
Nov 23, 2021 (Gmt+09:00)
2 Min readlanguage -
Advertising & Marketing
CJ enters 5-year marketing partnership with LA Lakers
South Korea’s CJ Cheiljedang Corp. will be sponsoring the Los Angeles Lakers (LA Lakers) as the first global partner of the American basketball...
Sep 23, 2021 (Gmt+09:00)
1 Min read -
Advertising & Marketing
POSCO’s 37-year gymnastics sponsorship proves fruitful in Tokyo
South Korean steelmaker POSCO’s long-standing sponsorship of the country’s gymnasts again proved effective at the Tokyo Olympics. The Sou...
Aug 03, 2021 (Gmt+09:00)
2 Min readlanguage -
Advertising & Marketing
Samsung’s Olympic goodie bag goes viral among athletes
Samsung Electronics Co.’s marketing efforts at the Tokyo Olympic Games have received a wide welcome from the athletes participating at the even...
Jul 27, 2021 (Gmt+09:00)
2 Min read -
Advertising & Marketing
Hyundai-sponsored archers reign supreme with 9th-straight gold in Tokyo
Chung Euisun, Hyundai Motor Group Chairman and chair of the Korea Archery Association (KAA), was captured on TV July 25, watching the women’s a...
Jul 26, 2021 (Gmt+09:00)
2 Min read -
Advertising & Marketing
Paint makers lure MZers with YouTube stars, fashion brand
A car pulls in front of an old warehouse. In funky and vivid outfits and holding various tools in their hands, five boys and girls from the Ambiguous...
Jul 05, 2021 (Gmt+09:00)
2 Min read -
Advertising & Marketing
Amorepacific, Off-White unveil beauty collaboration for COVID-19 era
South Korea-based cosmetics giant Amorepacific Corp. has unveiled its beauty collaboration with Off-White, an Italian premium fashion brand, as the K...
Jan 26, 2021 (Gmt+09:00)
3 Min readlanguage
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