LG OLED TV's new theme: Empathetic, personalized AI

LG Electronics Inc., the world’s No. 1 OLED TV producer, defines artificial intelligence as empathetic intelligence for customers.

On Wednesday, the South Korean electronics company unveiled its upgraded OLED TV featuring more responsive and personalized AI solutions, as well as four times faster data processing than its predecessor.

The 2024 model of the OLED evo TV also boasts enhanced picture and sound quality to offer a differentiated AI customer experience. It was officially launched in Korea on March 13.

During a media day held at LG Science Park in Seoul, its largest R&D complex, LG outlined a variety of state-of-the-art technologies incorporated into the new TV model and demonstrated them.    

The latest model is fitted with the Alpha 11 AI processor that allows its AI functions to work four times faster than the existing Alpha 9.

The biggest technical advancement of Alpha 11 is that it analyzes images in real time to strengthen the three-dimensional effect.

It also processes data and graphics 1.3 times and 1.7 times faster than its previous model.

 
Through the "Voice ID" and "Picture Wizard" functions installed on the Alpha 11 processor, the TV can deeply learn 85 million cases to recognize the user's voice and offer customized picture quality and content.

Its users only need to create their own ID, register their voice and register their preferred image quality.

It can recognize up to 10 voices and as many as four foreign languages, as well as users' accents.

In response to a user asking the device to “Play something fun,” the TV recommends various sports content similar to that previously watched by the user and changes the screen to a warm picture quality pleasing to their specific viewing preferences. 

When the user changes, the recommended videos turn into dramatic content. The image quality may then be converted into cool and bright colors, depending on that user's preferences.

AUDIO QUALITY

Sound quality has also improved significantly on the new TV. It has applied up-mixing technology to generate vivid stereo sound so that viewers feel as if they are in a movie theater.

When there is a problem with the TV's operation, the user does not need to call the service center, they can just say “help.” The AI chatbot will then provide a solution.

“In addition to improving image and sound quality, we are moving toward sympathizing with the pain points that customers experience while watching TV and suggesting solutions,” said Jung Jae-chul, a senior vice president of LG Electronics and head of its home entertainment R&D division.

“LG will develop into empathetic intelligence to improve customers' quality of life," he added.

Write to Chae-Yeon Kim at Why29@hankyung.com

Yeonhee Kim edited this article.