Samsung tops global soundbar market for 10th consecutive year

Samsung Electronics Co. has held its ground as the leader in the global soundbar market for ten consecutive years, from 2014 through 2023, according to the annual report from FutureSource Consulting. 

The company announced on Monday that it topped the global soundbar market with a 20.3% market share and an 18.8% contribution to the industry’s sales volume in 2023.

This standard of excellence has been recognized by industry experts and reviewers, with T3 awarding the HW-Q990C “Best Soundbar” title for its immersive audio and “exceptional object-based sonics,” and HomeTheaterReview giving the soundbar an “Editor’s Choice” distinction and commenting: “It sounds excellent, regardless of what type of content you send its way.”

Samsung Electronics plans to boost its global soundbar market strategy by introducing new products with AI-based audio technology and improved connectivity through various scenarios this year.

Write to Chae-Yeon Kim at why29@hankyung.com