LG Uplus Sporki to be featured in Toyota's car Infotainment

South Korea's LG Uplus Corp. announced on Friday that its sports community platform Sporki will be featured in Toyota Connect, the U+Drive-based infotainment system of Toyota Korea.

Sporki is accessible in all Lexus and Toyota models equipped with Toyota Connect, including the Lexus LS, Lexus UX, Highlander, RAV4, and Crown.

With the in-vehicle Sporki service, users can enjoy watching four major sports: baseball, soccer, volleyball, and billiards.

The service features a live audio commentary broadcast, narrating the real-time progress of professional baseball games.

LG Uplus aims to strengthen its competitive edge in the vehicle infotainment market by offering a diverse array of content and services.

Supported by a stable communication infrastructure, these include high-quality music streaming services, OTT services, and in-vehicle games.

Write to Seung-Woo Lee at leeswoo@hankyung.com