Samsung’s The Frame selected as display for Art Basel

Samsung Electronics Co. announced on Monday that its TV The Frame was selected as the official display for the world's largest art exhibition Art Basel in Basel, Switzerland.

This year, Art Basel’s Basel fair will host 286 galleries from 40 countries and territories taking place at Messe Basel from June 13 to 16.

Samsung The Frame Lounge is a booth dedicated to The Frame at Art Basel in Basel 2024 where visitors can enjoy remarkable works of modern and contemporary art through The Frame’s cutting-edge display.

Visitors can enjoy works by renowned artists on The Frame, which features a frame-like design and crisp picture quality with 4K organic light-emitting diode (OLED) technology.

The Frame allows artworks or photographs to be displayed on the TV screen, functioning like a traditional frame.

Through the dedicated subscription service Art Store, over 2,500 pieces of artwork are available for users to access.

Write to Jeong-Soo Hwang at hjs@hankyung.com