LG Uplus invests $7.6 mn in 42Maru

South Korea’s LG Uplus Corp. announced on Sunday that it has invested 10 billion won ($7.6 million) in 42Maru, a domestic language AI startup.

The investment will be used to accelerate the development and commercialization of AI-powered customer service solutions.

42Maru possesses an AI-based Deep Semantic Question Answering solution. This technology, evolving from traditional AI that offers multiple answer candidates, understands user queries to derive a single, accurate response.

"42Maru's solution can be customized for each business, increasing answer accuracy and minimizing hallucination phenomena," an LG Uplus source explained.

With this investment, LG Uplus plans to collaborate with 42Maru in all aspects of business, from winning B2B project orders to building and operating AI call centers (AICC) and Large Language Models (LLM).

LG Uplus anticipates synergies with its telecommunication-focused LLM, ixi-GEN.

Write to Seung-Woo Lee at leeswoo@hankyung.com