Samsung to apply GenAI to all home appliances from 2024

BERLIN, GERMANY - Samsung Electronics Co. from next year will incorporate generative artificial intelligence (GenAI) into all home appliances and develop a chipset to accelerate AI data processing. 

Samsung Electronics Vice President Yoo Mi-young, head of software development for the company’s home appliance division, on Saturday announced this at a news conference held at this year's IFA, Europe's largest trade show for home appliances, in Berlin, Germany. 

"We're looking for solutions that apply GenAI and preparing application to three areas: voice, vision and display," she said. "AI mostly has on-device and cloud versions, but most are prepared as cloud versions."

Applying GenAI enables more natural conversations through Samsung Electronics’ AI voice-activated assistant Bixby. For example, to manage entry and exit of the Samsung Electronics refrigerator Family Hub, a user is limited to saying certain words like 'Put five apples in the refrigerator."

GenAI, however, allows a more natural sentence like "I bought five apples and three pears today, so put them in the refrigerator."

Because the company's GenAI is installed in products, its methods are different than those of ChatGPT, a leading GenAI interactive chatbot.

"Samsung Electronics is a product manufacturer, thus it'll use GenAI different from the ChatGPT camp’s solutions to improve the consumer experience," Vice President Yoo said.

The company is also developing a chipset for efficient processing of AI-related data.

"Consumers can get a bad experience if AI technology uses a lot of power," she added. "We’re developing a chipset capable of optimal performance by running AI 24 hours a day at super power of 0.1 watt or less."

Write to Ik-Hwan Kim at lovepen@hankyung.com