Samsung, MS open Gaming Hubs in London, New York

Samsung Electronics Co. has partnered with Microsoft to launch gaming hubs in the heart of London and New York.

The two companies have installed Samsung's smart TVs and gaming monitors at the "Microsoft Experience Centers" (MECs) to provide local users with an immersive gaming experience through the gaming hub.

The London MEC, which opened its doors on April 18, features gaming monitors such as the 98-inch Neo QLED 4K, Odyssey Arc and Odyssey G3 in the gaming hub experience zone, offering gamers a unique opportunity to explore new ways of playing.

The New York MEC, which opened on March 24, has installed 85-inch "Neo QLED 8K TVs," 55-inch "Neo QLED 4K TVs" and 27-inch Samsung gaming monitor, "Odyssey G5s," in the gaming hub experience zone.

Visitors can enjoy their favorite games on these high-quality devices without the need for a separate console device or download, with just a controller.

Samsung's collaboration with Microsoft is part of the company's strategy to tap into the lucrative gaming market and strengthen its foothold in the global electronics industry.

Write to Ik-Hwan Kim at lovepen@hankyung.com