corporate branding

An unprecedentedly high number of South Korean corporations have become targets of unwanted hostile takeover attempts or have been embroiled in mana...

Lotte Shopping Co., South Korea’s leading retail company, will transform its special purpose company (SPC) in Singapore into a holding firm to...

A leadership change in Brand X Corp., the operator of South Korea’s top leggings brand Xexymix, is spawning speculation that a management cont...

Samsung Electronics Co., South Korea’s most valuable company in terms of market capitalization, saw its brand value top $100 billion for the f...

South Korea's LG CNS said on Thursday that it obtained Google Cloud's Generative AI (GenAI)Service Specialization certification.It's the first Asian...

Trading in dollar-backed stablecoins, cryptocurrencies pegged to the US currency, in South Korea hit a record high amid complex and costly currency ...

Reshoring, or a corporate U-turn to the home country from an overseas location, has been the global trend since the outbreak of the COVID-19 pandemi...

Hyundai Motor Co.'s premium brand Genesis on Friday unveiled its large-size sport utility vehicles (SUVs) the Genesis GV80 and GV80 Coupe Black mode...

LG Electronics Inc. said on Wednesday it was named the most sustainable brand in the US for its heating, ventilation, and air conditioning (HVAC) so...

Uniqlo Co., a Japanese fast fashion brand, is vigorously expanding brick-and-mortar stores in South Korea, attracting budget-conscious consumers ami...

South Korean cosmetics are top picks among beauty products on Amazon.com and other global e-commerce platforms amid the growing popularity of K-beau...

Hyundai Motor Co.'s premium brand Genesis said on Sunday that its sport utility vehicle (SUV) GV70 and the Electrified GV70 got the highest rating...

South Korea’s top four banks saw a significant drop in their overseas earnings in the first half as they focused more on domestic businesses s...

South Korea's Shinsegae Duty Free launched a premium store at Incheon International Airport, aiming to counter the decline in downtown duty-free sal...

Lotte Group has selected Pepero — a thin chocolate-covered stick cookie — as the first brand that it will foster into one of the world&r...

South Korea's Hyundai Transys Inc., an auto parts affiliate of Hyundai Motor Group, said on Wednesday that it ranked first for the first time in the...

South Korean startups and established corporations are seeking to deepen their partnerships to ensure win-win outcomes, by tapping into funds and ot...

Hyundai Motor Co. has unseated construction truck leader Volvo in South Korea for the first time, driven by its flagship Xcient Pro model that sent ...

Korean food, or K-food, is popular around the world. And it’s almost become a rite of passage for foreigners who come to South Korea to try tr...

Pump Co., the operator of South Korea's personal mobility (PM) sharing service Xingxing, said on Monday that it will merge with Wololo, the company ...

Hyundai Motor Co.'s premium brand Genesis and Hyundai Motors ranked first in the J.D. Power 2024 US Tech Experience Index (TXI) Study.The American...

South Korea's Kolon FnC said on Thursday that it will launch the Italian high-end fashion brand N21 in South Korea.In August, Kolon FnC has secured ...

South Korea's Shinhan Financial Group opened a new headquarters in Ho Chi Minh City, Vietnam.Shinhan Financial held an inauguration ceremony for t...

South Korea’s major game developer and publisher NCSOFT Corp. has begun developing a casual game Doguri Adventure, featuring the character bra...

Of 58 electric vehicle models running on the streets of South Korea, 22 models are equipped with Chinese batteries, a survey showed on Friday.Accord...

South Korea’s corporate bond markets are having an unusually busy summer as companies are rushing to sell debts to lock in lower interest cost...

Hankook Tire & Technology Co. said on Wednesday that it will supply its tires for Mercedes' high-performance brand AMG's sports car, the GT Coup...

South Korea's Shinsegae International Inc. announced on Friday that it will acquire 100% of Amuse Corp., a cosmetics brand, for 71.3 billion won ($5...

South Korea's Hyundai Engineering & Construction Co. (Hyundai E&C) announced on Friday the release of a new Hillstate brand film titled "Wha...

LG CNS Co., the information technology service unit of South Korea’s LG Group, is gearing up for an initial public offering early next year, o...