Genesis tops TXI for fourth consecutive year in US

Hyundai Motor Co.'s premium brand Genesis and Hyundai Motors ranked first in the J.D. Power 2024 US Tech Experience Index (TXI) Study.

The American market research firm JD Power said on Friday that Genesis ranks highest overall and highest among premium brands for innovation for a fourth consecutive year, with a score of 584 (on a 1,000-point scale).

Hyundai Motor ranks highest among mass market brands for innovation for a fifth consecutive year, with a score of 518. Kia (499) ranks second and GMC (439) ranks third.

The TXI study was conducted from July 2023 to May of this year, surveying 80,000 consumers who purchased 2024 model-year vehicles and owned them for more than 90 days.

The survey assesses satisfaction with 40 technologies across four categories: convenience, Emerging Automation, energy and Sustainability, and Infotainment and Connectivity. It uses a 1,000-point scale to evaluate the level of innovation and ease of use of new technologies.

The TXI study complements JD Power's key benchmarks, the Initial Quality Study (IQS), and the Automotive Performance, Execution and Layout (APEAL) study.

Meanwhile, the Genesis GV70, Hyundai Santa Fe, and Kia Carnival were selected as vehicles with the best technology in the JD Power "Advanced Technology Award."

The Genesis GV70 and Kia Carnival were recognized for excellence in the Emerging Automation category with their forward collision avoidance assist technology, while the Hyundai Motor's Santa Fe was highlighted in the Infotainment and Connectivity category for its superior application of a smartphone-based digital key.

Write to Jung-Eun Shin at newyearis@hankyung.com