Brand X

Hankook Tire & Technology announced on Tuesday that it extended its official sponsorship contracts with the UEFA Europa League and UEFA Europa C...

Hanwha Galleria Corp., a South Korean department store operator, signed a memorandum of understanding early this month to buy a domestic non-alcohol...

South Korean convenience store chain GS25 said on Sunday that it opened its 300th store in Vietnam. This is the milestone since it entered th...

The US-based cosmetics brand Bath & Body Works, renowned for its diverse lineup of over 250 fragrances, enters the South Korean market. Shi...

LG Electronics Inc. announced on Wednesday that it has been named Home Entertainment Brand of the Year at the "Which? Awards," hosted by the UK non-...

Samsung Electronics Co. will start offering the Galaxy Book4 Edge, a new addition to its latest flagship Galaxy Book4 laptop series and powered by b...

South Korean beauty and cosmetics giant Amorepacific Corp. announced on Monday that its derma cosmetic brand Aestura will enter Thailand.Aestura joi...

South Korean cosmetics brands are showing signs of a turnaround in China, with their sales in the neighboring country recovering from the slump over...

South Korean food giant CJ CheilJedang Corp. on Tuesday reported a better-than-expected quarterly profit on healthy overseas businesses and cost cut...

South Korea’s homegrown fast-fashion brands are expected to continue making big strides at home as cost-conscious consumers shifted toward mor...

Elder-care startups are rushing to build high-end senior homes in South Korea targeting affluent Generation Xers set to retire in five years on expe...

In South Korea, esteemed German auto brands BMW and Mercedes-Benz have for years been the top two brands vying for the hearts of luxury car buyers, ...

South Korea’s fledgling mobile carrier Stage X Co. has teamed up with relatively new Japanese mobile company Rakuten Group to crack Korea&rsqu...

South Korean medical AI company Lunit announced on Thursday that it partnered with the Danish musculoskeletal AI diagnostics company Radiobotics ApS...

Hyundai Motor Co. and Kia Corp., under Hyundai Motor Group, suffered a drop in US car sales last month for a second month in a row, while rising sal...

The athletic-leisure brand Andar Co. announced on Friday that it will strengthen its technological alliance with the LYCRA Company, the world's larg...

Samsung Electronics Co. has launched the Galaxy C55 5G, a budget-friendly smartphone series designed specifically for the Chinese market, marking th...

South Korea's HD Hyundai Infracore Co. announced on Monday that it will participate in INTERMAT 2024 which will be held from April 24 to 27 at Parc ...

SPC Group’s bakery franchise Paris Baguette announced on Thursday that it opened its first store in the Philippines. The Mall of Asia bra...

Canadian coffee brand Tim Hortons opened its sixth store in K-Twin Towers in Gwanghwamun, Seoul, South Korea, according to the company on Tuesday.&n...

Hyundai Motor Co.'s premium brand Genesis, once derided as a Lexus copycat, is emerging as a breadwinner for the top South Korean automaker and a mo...

CJ Foodville, the food service subsidiary of South Korea's CJ Group and the operator of bakery chain brand Tous les Jours saw a record-high operatin...

Hollys Coffee, a unit of South Korea’s KG Group, is opening its first overseas outlet in Osaka, Japan, riding on the popularity of Korean cult...

South Korean clothing company LF Corp. said on Monday that its street fashion brand Dunst will build an offline presence in China in partnership wit...

Hyundai Department Store Co., South Korea’s major retail conglomerate, has launched “The Hyundai Global” platform dedicated to pro...

Hyundai Motor Co. announced on Friday that it opened an online shop for its high-performance car N brand's tuning, The N Performance Shop. The ...

LG Electronics Inc. said on Thursday it is spinning off five promising in-house venture firms as separate entities to strengthen South Korea’s...

South Korea's HD Hyundai Infracore Co. announced on Thursday that its construction machinery brand Develon received the grand prize in the branding ...

South Korea's Nexen Tire Corp. announced on Wednesday that it partnered with US Major League Baseball (MLB) team San Diego Padres.The Padres, founde...

The fad for licensed casual fashion brands appears to be cooling in South Korea, where American sports clubs, broadcasting networks and documentary ...