LG Uplus to enter fashion metaverse

South Korea‘s LG Uplus Corp. has launched a fashion metaverse business, starting this month the clothing store Meta Slap, a digital service for office workers, to develop metaverse commerce in fashion.

LG Uplus on Sunday said it signed a memorandum of understanding on cooperation with domestic fashion companies Ation Fashion, which runs the casual brand Polham, and Z-Emotion, which makes 3D simulation-based costume production software. In May, the latter developed a solution that enables the making of metaverse costumes.

The three companies will operate a store selling fashion products and accessories in Meta Slap this month under a leading new concept of a clothing store combining the real and virtual worlds. The site will make and sell not only avatar clothes and items but also offline goods.

“The (San Mateo, California-based) metaverse platform Roblox says five of 10 metaverse users were found to dress up their avatars at least once a week,” an LG Uplus source said. “We judged that market potential was high.”

The three sides plan to link their metaverse business to an artificial intelligence fitting room.

Write to Ji-Eun Jeong at jeong@hankyung.com