Samsung to showcase customized home appliances at KBIS 2023

Samsung Electronics Co. will showcase its home appliance lineup that focuses on sustainability and personalized design at the 2023 Kitchen & Bath Industry Show (KBIS) to be held in Las Vegas.

The event, which is the largest kitchen- and bathroom-related exhibition in North America, will run from Jan. 31 to Feb. 2 and attract over 420 companies and 70,000 attendees from around the world.

The South Korean tech giant has established an exhibition hall measuring 1,003 square meters, where it will showcase its eco-friendly initiatives, products, services, and partnerships.

Samsung has partnered with companies such as Hanwha Q Cells, a solar panel firm, and SMA, a household solar inverter brand, to introduce the “Net Zero Home” concept, a future eco-friendly residence.

Samsung is highlighting its hyper-connected experience through Smart Sync, a technology that enables hyper-connectivity between devices, and showcasing products such as Family Hub+, a refrigerator with a 32-inch screen, and Bespoke AI Wall Oven, which uses AI and internal cameras to recognize menus and recommend cooking values.

Write to Ji-Eun Jeong at jeong@hankyung.com