Hyundai Const. Equipment unveils new BI, slogan at CONEXPO 2023

Hyundai Construction Equipment Co., a construction equipment subsidiary of HD Hyundai Co., announced on Thursday the release of its new brand identity at "CONEXPO-CON/AGG 2023," North America's largest construction industry trade show representing asphalt, aggregates, concrete, earthmoving, lifting, mining and utilities.

The new brand identity, "Comfort Intelligence," embodies the brand's mission to develop technology and products that provide more than just comfortable equipment and a convenient working environment, but also enhance customers' lives.

Along with the new brand identity, Hyundai Construction Equipment also unveiled its new slogan, "Building a comfortable tomorrow," signifying the company's commitment to creating a better future for everyone through its advanced technology and equipment.

"We aim to become a leading brand in the construction equipment industry by offering more innovative and convenient products. The new BI will guide us in providing customers with differentiated convenience from the product planning stage onwards," said Choi Cheol-gon, CEO of Hyundai Construction Equipment.

Write to Ik-Hwan Kim at lovepen@hankyung.com