HD Hyundai expands online communication channels

HD Hyundai Co., formerly known as Hyundai Heavy Industries Group, has announced its intention to enhance its online communication channels to better engage with its employees, customers and partner firms.

Recently, Hyundai Oilbank, the company's oil refining subsidiary, launched its new media platform, "BlueTalk." The platform mainly produces video-based content, including company newsletters, press releases, YouTube videos and Instagram posts. Its image-centric interface and mobile-friendly design make it convenient for anyone to access Hyundai Oilbank news.

BlueTalk features content on the oil refiner's environmentally-friendly initiatives, such as efforts to establish a plastic circular economy and a "white bio" roadmap. Additionally, it includes entertainment content, such as King of Mask Singer, an employee song contest, Fun Station, a self-produced web entertainment, and barrier-free films for cultural and artistic social contributions.

Furthermore, Hyundai Genuine, an intermediary holding company of HD Hyundai and the latter's construction equipment division, recently hosted an "AI Community Day" event. The purpose of the event was to promote artificial intelligence by sharing AI learning cases, awarding AI competition prizes, and inviting external experts to give lectures.

"The most significant benefit of online communication is the ability to facilitate two-way communication. We aim to create various channels to enhance communication with our internal and external stakeholders," said an HD Hyundai official.

Write to Ik-Hwan Kim at lovepen@hankyung.com