Aekyung AGE20's to launch cushion foundation in Japan

AGE20's, South Korean cosmetic company Aekyung Industrial Co. 's flagship cosmetic brand, announced that it held a new cushion foundation for a Japanese presentation event in Tokyo on April 5, according to the company on Sunday.   

About 100 local beauty influencers and distribution officials attended at the launching event.

The AGE20's Veil Nudy Essence Pact Glow, tailored exclusively for Japan, integrates a 99% pure Vitamin C derivative among other ingredients Japanese consumers favor.

Aekyung Industrial will sell the new product on April 19 at big Japanese shopping malls, including Ainz & Tuple, and AEON Mall, with plans to expand its distribution channels later.

As part of its strategy to diversify export markets, the company is broadening its cosmetic exports from China to include the US, Japan, Vietnam, and more.

Write to Sul-Li Jun at sljun@hankyung.com