Aekyung AGE20's picks local model in Vietnam

Aekyung Industrial Co. 's flagship cosmetic brand AGE20's announced on Thursday that it has selected Nguyen Thuc Thuy Tien, who is active in various fields such as beauty, fashion and TV broadcasting in Vietnam, as its local brand ambassador.

According to company sources, this decision was made due to the assessment that Thuy Tien, a Vietnamese national and the winner of Miss Grand International 2021, one of the world's top-five beauty pageants, embodies a positive and progressive female image that aligns well with the values of the AGE20's brand.

Thuy Tien has around 4.3 million social media followers on platforms like YouTube and Instagram. Aekyung Industrial plans to strengthen brand awareness by expanding digital communication with Vietnamese consumers through the influential social media presence of Thuy Tien.

Particularly, with a focus on the flagship product Essence Pact, AGE20's plans to launch new products tailored to the local market and expand its foothold in the foundation category.

To strengthen its position in the Vietnamese market, AGE20's continues to utilize local models. It previously selected Vietnamese actress Chi Pu as its local brand ambassador in 2020.

Write to Ji-Yoon Yang at yang@hankyung.com