S.Korea's Aekyung opens Luna brand store on Chinese TikTok

Aekyung Industrial, a South Korean consumer products company, announced on Thursday the opening of a stand-alone brand shop for their make-up specialty brand, Luna, on Douyin, the Chinese version of TikTok.

Aekyung is now selling some of Luna's top-selling products, such as the Long-lasting Tip Concealer and Water Pact Clear, in the brand mall.

After entering Tmall last year, the company intends to open a brand mall on TikTok to diversify its sales channels and expand its digital presence.

According to an Aekyung official, his company plans to strengthen its brand communication in China by opening an exclusive brand mall on TikTok.

Write to Kyeong-je Han at hankyung@hankyung.com