Innocean establishes social marketing subsidiary

Innocean Worldwide Inc., the global marketing communications arm of Hyundai Motor Group, announced on Wednesday that it has established its social media marketing subsidiary Innocean S. 

Innocean S is a full-service social marketing agency capable of handling everything from social media strategy planning and operation to content creation and global client management. 

The S in its name signifies Strategic Solution, Global Solution, High-quality Solution, and Creative Solution.

Run by a team of experts within a young and independent organization, Innocean S aims for flexible decision-making and management activities, aiming to synergize with the parent company's existing operations.

Lee Yoon-Kyung, formerly a team leader at Innocean, has been appointed as the CEO of Innocean S.

"Social media has become the first gateway that consumers must inevitably pass through in the consumer journey," Lee said. "In this crucial juncture, Innocean S will strive to be a transformative solution provider, innovatively addressing the missions and challenges faced by brands." 

Write to Mi-Kyoung Lee at capital@hankyung.com