Korea's SPC to collaborate with Pascucci to enter Italian market

South Korea's SPC Group announced on Tuesday that it plans to collaborate with Italian coffee chain brand Pascucci to enter the Italian market.

Hur Young-in, Chairman of SPC Group is scheduled to meet with the CEO and founder of Pascucci Mario Pascucci on Mar. 23 in South Korea. 

The two companies aim to get opportunities for enhancing business collaboration, including opening the Paris Baguette store in Italy.  

Founded in 1883, Pascucci is an Italian coffeehouse chain, with branches in 17 countries. 

SPC Group has run more than 500 Pascucci stores in South Korea since 2022. 

Both sides will discuss strategies to expand European markets. Paris Baguette has no store in Itlay.

Write to Hyung-Joo Oh at ohj@hankyung.com