CJ OnStyle launches genderless fashion brand M12

South Korea's CJ OnStyle announced on Thursday that it will launch a genderless fashion brand M12.

M12 means genderless lifewear that can be worn comfortably twelve months out of the year.

It aims to break away from the clear distinction between women's and men's fashion, focusing on timeless designs that combine quality and practicality while staying in tune with seasonal trends.

The first items introduced by CJ OnStyle under the M12 brand include a hoodie knit set, bomber jacket, cable collar knit, and other daily items with identical designs for both men and women, differing only in size.

The company plans to expand the M12 lineup to include shirts, pants, cardigans, and more in the future.

CJ OnStyle will launch M12 through a TV broadcast on Feb. 1, showcasing various styling videos featuring the products on the CJ OnStyle app and M12's official social media accounts.

Write to Sul-Li Jun at sljun@hankyung.com