Samsung Bespoke AI Combo targets European market

Samsung Electronics Co. said on Sunday it held the showcase for launching its all-in-one washer-dryer, Bespoke AI Combo, in Berlin, Germany on November 14. 

More than 60 influencers and media representatives from Europe attended. 

The new product leverages AI to detect laundry weight, type, and soil level, allowing it to wash and dry 3kg of laundry—equivalent to 17 shirts—in 99 minutes.

The showcase highlighted three core features of the appliance: space-saving design, time efficiency, and advanced AI technology.

The Bespoke AI Combo boasts a 25kg washing and 15kg drying capacity, accommodating large items like king-size bedding.

During the event, Samsung Electronics emphasized the appliance's features through dedicated zones: Space-Saving, Time-Saving, and Smart Technology.

Space-Saving introduces the creative use of saved space. Time-Saving zone demonstrates the Bespoke AI Combo's 98-minute Super Speed Cycle. Smart Technology zone focuses on energy-saving AI and heat pump technology.

Write to Eui-Myung Park at uimyung@hankyung.com