Samsung Elec triples new TV preorders powered by AI

Samsung Electronics Co., the world’s top TV manufacturer, said on Sunday it is enjoying strong demand for new TVs, especially premium ultra-large models, equipped with artificial intelligence.

Samsung said preorders for its 2024 TV lineup in the two weeks beginning March 1 have tripled those for models ordered last year between Feb. 21 and March 8, 2023, without giving further details such as volumes.

“Preorders for ultra-large models, which are larger than 85 inches, nearly quadrupled compared to last year,” said a Samsung official.

The company said AI contributed to such strong demand. Its latest models are embedded with its AI technology, which turns low-resolution video into 8K ultra-high-resolution content by finding and filling in the proper colors and contrasts of low-quality images’ empty pixels.

Premium models such as the top-line Neo QLED 8K are equipped with the third-generation AI 8K processor for the function.

Samsung’s latest flagship smartphone Galaxy S24 series packed with a variety of AI features also sold more than 1 million units in South Korea in only 28 days since its launch.

Sales of the Bespoke AI Washer & Dryer Combo, its newest all-in-one washer and dryer machine, topped 3,000 units in two weeks of its release thanks to its AI functions.

Write to Eui-Myung Park at uimyung@hankyung.com
 

Jongwoo Cheon edited this article.