S.Korea's Vegan J. enters Amazon USA

South Korean eco-friendly cosmetic brand Vegan J. announced on Friday that it sells its products on Amazon, the largest e-commerce platform in the US, coinciding with its official product launch.

Vegan J. also said on Friday that it signed a memorandum of understanding (MOU) with the United Talent Agency (UTA), the largest entertainment agency in the US.

UTA, which represents global stars such as Timothée Chalamet, is one of the four major agencies in the US.

Vegan J. is the first Korean cosmetic brand to sign an agreement with the agency and plans to promote the excellence and value of its products through collaborations between K-beauty and global stars.

The brand will participate in KCON 2024 in Los Angeles. It will hold various events including K-pop concerts from July 26 to 28, providing opportunities for attendees to experience its products.

Write to Ji-Yoon Yang at yang@hankyung.com