S.Korea’s travel money card market competition heats up

Competition in the South Korean travel payment card market intensified as increasing overseas trips and cross-border shopping prompted credit card issuers to lure new customers with such services.

Overseas payments of individual customers of South Korea’s eight credit card issuers rose 28% to 7.5 trillion won ($5.4 billion) in the first five months of 2024 from a year earlier, according to the Credit Finance Association on Monday. Among the sum, payments with credit cards totaled 5.6 trillion won, while settlements with debit and check cards stood at 1.9 trillion won.

Hana Card Co., South Korea’s No. 7 credit card issuer by assets, was the top player during the period with a market share of 19.8% as its customers paid 1.5 trillion won for overseas settlements through its credit, debit and check cards.

The company accounted for 52% of the overseas payment market with check cards from January to May 2024.

HANA, KOREA’S FIRST TRAVEL MONEY CARD ISSUER

The wholly owned subsidiary of Hana Financial Group, the banking unit of which is South Korea’s largest foreign exchange market player, launched the Travlog Check Card in June 2022.

That was the country’s first travel money card, which can hold foreign currencies intended for overseas trips. Users can use the card to withdraw foreign cash from automated teller machines (ATMs) in other countries and to make purchases in local currencies.

“The Travlog card had not drawn much attention as it was introduced during COVID-19,” said a Hana Card official. “But the card went viral through various blogs as the pandemic became an endemic.”

LARGER PLAYERS JOIN COMPETITION

Other credit card issuers rushed to unveil similar services with benefits such as free currency exchange, fee exemption and complimentary airport lounge services to attract new customers.

Shinhan Card Co., the country’s largest credit card issuer by assets, introduced the SOL Travel Check Card in February. Shinhan Card was the No. 2 player in the overseas payment market with 19.2% in the January–May period.

KB Kookmin Card Co. launched the KB Kookmin Travelers Check Card and Samsung Card Co. unveiled the iD Global Card in April. Woori Card Co. introduced the Wibee Travel Check Card in June.

Credit card units of major financial holding companies such as KB Financial Group, Shinhan Financial Group and Woori Financial Group linked travel money cards to foreign currency accounts of their banking affiliates.

A customer who wants to use the SOL Travel Check Card needs a foreign currency account at Shinhan Bank, for example.

“A travel payment card is important not only for card issuers but also for banks to attract customers,” said an industry source. “The product is very effective in locking in existing customers.”

By Hyeong-Gyo Seo

seogyo@hakyung.com

 

Jongwoo Cheon edited this article.