Shinsegae Live Shopping launches first travel product to India in four years

South Korea’s Shinsegae Live Shopping announced on Thursday that it has partnered with Mode Tour to sell travel products to India for the first time in four years.

The product, which will air twice on August 6 at 0:30 am and 10:30 pm, includes essential tourist destinations such as Delhi, Jaipur, Agra, Varanasi and Lake Khajuraho.

Itineraries are available for 7 and 9 days. The first departure is on August 14.

Shinsegae Live Shopping is a subsidiary of South Korean conglomerate Shinsegae group, which engages in the t-commerce business.

"For customers who are afraid of traveling to India on their own, this is a great opportunity to explore major tourist destinations in India safely," said a company representative.

Shinsegae Live Shopping has more than doubled the number of overseas travel package broadcasts from last year to present a variety of products as demand for overseas travel has surged this year.

Write to Mi-Kyoung Lee at capital@hankyung.com