SK Telecom, Naver, AfreecaTV to introduce AI in sportscasting

SK Telecom Co., Naver Corp., and AfreecaTV have joined forces to introduce artificial intelligence (AI) technology in the sports broadcasting field.

SK Telecom announced on Thursday that it has signed a memorandum of understanding (MOU) with Naver and AfreecaTV for collaborative use of AI media technology.

The gist of the MOU is to jointly leverage AI media technology possessed by each company to provide customized content to customers.

The flagship service of the MOU is AI Highlights, which analyzes the teams and players preferred by viewers, automatically extracts desired video clips, and provides them.

Additionally, there are plans to introduce a feature that automatically analyzes advertising frequency, exposure time, and other metrics in live broadcasts to facilitate automatic analysis of advertising expenses for advertisers and sports officials.

A system that automatically recognizes and customizes advertising in live broadcasts will also be implemented. The service will begin with the professional baseball season this year, with plans to expand the scope to golf, basketball, volleyball, and more.

While the three companies operate in different industries such as telecommunications, platforms, and Internet broadcasting, they share a common ground in providing sportscasting services.

SK Telecom delivers sports content through its AI assistant A dot (A.). Naver gathers users through sports live broadcasts and its community service OpenTalk. AfreecaTV also plays a role in the sports broadcasting platform.