CJ Olive Young, Meta sign agreement for digital marketing

South Korea's health and beauty store chain CJ Olive Young announced on Tuesday that it signed a business cooperation agreement with Meta, global social media and technology giant. 

The collaboration will leverage Meta's Facebook collaborative ads to help CJ Olive Young reach a wider audience and drive sales.

Mediheal, a South Korean beauty brand, has seen a significant increase in sales and expanded its product categories through this joint advertising venture.

Meta will also assist CJ Olive Young in its overseas business development and running digital ads in foreign markets.

In addition, both companies will offer Instagram Rills' content creation consulting and co-produce short-form advertising materials. This is in line with the current trend of short-form videos.

The collaboration is expected to help Meta and CJ Olive Young achieve their respective business goals and strengthen their position in the digital marketing landscape.

Write to Ji-Yoon Yang at yang@hankyung.com