Coupang Play to livestream 2024 Masters Tournament

Coupang Play, a video streaming service provided by South Korea's largest e-commerce company Coupang Inc., will broadcast the first major golf tournament of the season, the Masters Tournament.

Coupang Play announced on Tuesday that it will livestream the Masters Tournament for the entire rounds from April 11 to 14, making it the first domestic over-the-top online video service to do so.

It will also feature the Masters opening event, the "Par-3 contest," where participating players compete in a friendly special match with family and friends the day before the regular tournament begins.

This year's tournament will see players such as Im Sung-jae, Kim Si-woo, Kim Joo-hyung, An Byeong-hun, among others, competing, as they aim to challenge for Korea's first Masters victory.

Write to Ji-Eun Jeong at jeong@hankyung.com