Lotte Home Shopping opens Bellygom pop-up in Myeongdong

South Korea's Lotte Home Shopping announced on Monday that it will open a Bellygom pop-up store at Lotte Duty Free's showroom Now in Myeongdong until May 31.

Bellygom, the pink Teddy bear character of Lotte Home Shopping, also enjoys popularity among international consumers.

Considering this, Lotte Home Shopping has prepared various events themed around Circus and will introduce new merchandise in Myeongdong, a location frequented by global customers.

The pop-up features Bellygom sculptures dressed as circus performers, including magicians, and clowns, and a photo zone where visitors can take pictures with Bellygom riding a hot air balloon.

This pop-up introduces new items, such as Hanbok keyrings and circus stickers, and offers up to 70% off on about 70 types of merchandise.

Lotte Home Shopping's Bellygom has been meeting fans through pop-ups in various guises, such as Lifeguard Bellygom and Deliveryman Bellygom.

Write to Jae-Kwang Ahn at ahnjk@hankyung.com