Home&Shopping opens exclusive section in Vietnam K-Market

South Korea's Home&Shopping announced on Friday that it opened its exclusive section in the K-Market in Vietnam.

The company aims to support the overseas export efforts of the domestic high-performing small and medium-sized enterprises (SMEs). 

K-Market is a giant distribution company of Korean agricultural and industrial products in Vietnam. It has 140 local stores and was selected as Vietnam's top 100 brands for five consecutive years.

The Home&Shopping Exclusive Hall is a collaborative project between Home & Shopping, the Seoul Industry Economic Promotion Agency, and Sokcho City. This initiative seeks to help SMEs find new overseas distribution channels and boost their exports.

This section focuses on showcasing Korean healthy food and agricultural products. The dedicated team for sales and marketing is stationed to provide information and assistance to customers.

Write to Yu-Rim Oh at our@hankyung.com